SEO stands for Search Engine Optimization. It maximizes the number of visitors to your website. 

A website is a landing pad for your business. Most people will go to their favorite search engine and use key words to look up what they need. With proper SEO, Search Engine Optimization, potential clients or customers will be sent to your business or organization. Search Engine Optimization maximizes the number of visitors to your website. When I design a website for a client, I build in SEO keywords and phrases throughout each page, and I teach the client how to do that going forward. The more specific information you can put on your website the better to direct those people who want to see you and need to see you.  

Adding Member Areas to your Squarespace website allows you to create member only pages that allow your visitors to create an account and purchase a membership in order to view. Member areas was built to service a wide range of uses

Each time I design a website for a client, and I show them various ways I can present something. I always remind them that they can pick one and later make a change. It’s not a snapshot in time but the website is changing and growing with them.

Squarespace scheduling works 24/7 so that your clients can schedule on their own time. As long as you take the time to set your availability you can stay organized by linking your Scheduler to a calendar and save yourself much needed and appreciated time.

Domains are the www. name that you give your business or nonprofit organization website. It is a URL or web address used to find your website. By creating a custom domain, you give your website a professional look and make it easy for visitors to find you.

Form blocks are fantastic way to gather information from a visitor to your website. You can ask a variety of questions from them and have it either marked required or not so they can choose to give you the information they want to share.

Inviting others to add information on your website thereby updating the content is important.

Basic authors do not need an account. They can add to blog posts and event update event content on the website.

Making sure that your website and all social media have the same logo, colors and fonts is important. Make sure that your colors are exactly the same, so you don’t have to guess.

QR stands for Quick Response. A QR code is simply a barcode easily readable with a digital device. You use the camera app on your phone and this little QR code redirects to a website. For marketing purposes alone this is amazing. Why not put it on your business card and make flyers that contain less information but when someone scans your QR code they can be directed to your website and can explore from there.

Inviting others to add content to your website may be helpful. For many businesses and nonprofit organizations contributors may be added so different people can be responsible for various section(s) of the website.

The business information is the key information for your business or nonprofit organization. It lets the visitors to your website know how to contact you and where you are located.

Squarespace has added some easy shortcuts that can be added to you home menu and allows you to quickly click one time instead of multiple to go to another area.

Find out more about how to set your site availability. You can choose from private, password protected, and public.

Make sure your website is ready for next year by adding information to drive visitors to your site.

Squarespace has the tools to help you plan for sales and discounts in advance.

When you create a brand, you create an image for your small business or nonprofit organization. That brand is usually made of a logo, colors, and specific fonts. These items identify you to your clients or membership.

I absolutely love when Squarespace makes even the smallest change. These changes allow you to customize your website and really make it your own.

You can now upload a picture and drop it in an image shape. Try many different shapes until you find what looks the best for your website needs. There is so much variety in the shapes and they can be added to any image block layout.

Building a website is a lot of work but once finished you feel wonderful. Singing from the rooftops wonderful. BUT don’t forget the domain. The domain is the www. address that you key into a search bar.

Cyber Monday is the e-commerce deep discount day following Thanksgiving weekend. Get your website ready for this e-commerce shopping day.