How to get your website ready for a new year…It’s all about SEO
2021 is almost over and we all need to think about 2022! Make sure your website is ready for next year by adding information to drive visitors to your site.
How do you make your website more visible?
SEO (Search Engine Optimization)
What does SEO mean in regular terms?
SEO stands for Search Engine Optimization. It maximizes the number of visitors to your website. The information that appears on your website that can be seen by search engines (Google, Safari, etc.) will bring more traffic to your website.
What is the proper SEO to attract search engines?
When I build a website, I make sure that every picture added to the website is titled with valuable information. With each page I design I make sure to put in as much information as possible, even in the optional fields. This detail can be captured so an internet search will give all websites with specific keywords.
When visitors are looking for information, they key specific words into search engines. With that information added many websites pop up for the visitor to view. Make sure the keywords you are adding are important to your website.
Important areas to add keywords that will attract search engines to bring more visitors that would be interested in your website:
Site Title
SEO Title
Page Title
Blog Post Title
Heading
To increase your SEO visibility, try to build the following into your website:
Add descriptions to your website and each page on your website.
When adding blog posts, products, and gallery images make sure to use categories and tags that accurately describe the information you want to convey.
It is also important, when blogging, to make sure you use the words in a blog post that your reader would search by to find the information. Make sure to place important key words in the title of blog posts.
If you have a business, make sure to list your business address so location services can also find your business.
Specifically label each and every picture and document you upload to your website.
Find more information related to SEO in my blog, Squarespace Basics: How to make your website more visible to search engines.
May Web Design, LLC refreshes and creates affordable websites that enable clients to take ownership and update themselves on a Squarespace platform. I enjoy helping clients increase customer engagement with a website and improve their overall web presence. The most important part of my business is that when I have completed and reviewed the website with a client, I teach the client how to update their website so that they can keep it fresh and new. A website offers a 24/7 welcome to prospective members, showing them what your business or organization has accomplished and what you plan to do. If built correctly it should welcome people to the site and show them around in a comfortable way.
If you are interested in discussing the needs of a website for your business or nonprofit organization, contact May Web Design, LLC. Starting out with a basic brochure website may be all that your business or organization needs. Your website should grow with you and change as needed.
