Squarespace SEO AI
SEO Best Practices I Use for Clients
Squarespace offers a helpful article on SEO strategies, which outlines best practices for optimizing your site. When building websites, I implement these recommended strategies, as well as additional techniques I’ve researched and tested over time.
My goal with every project is to make sure search engines pick up the website and steadily move it toward a top ranking. In fact, I’ve been fortunate to reach top search result rankings as a website designer in my designated areas on Google. It’s taken time, research, and consistent effort—but over the past few months, I’ve hit that top spot multiple times.
Search rankings can fluctuate frequently, but I’m proud to say I continue working hard to stay near the top and apply those same principles to my clients' websites.
Although I work remotely via Zoom and serve clients anywhere, Google Business Profile requires designated service areas. For this example, I searched 'website designer near me' in Lutherville, Maryland.
Boosting Your Website’s SEO Just Got Easier with Squarespace’s New AI Tool
Squarespace continues to roll out new features that make website management easier and more effective—especially when it comes to search engine optimization (SEO). One of their latest additions is an AI-powered SEO tool that helps you analyze your website and identify areas where SEO improvements can be made.
This tool is a game-changer for anyone who wants to improve their website's visibility but isn’t quite sure where to start.
What Does the AI SEO Tool Do?
The built-in tool scans your entire website, including text and images, and uses artificial intelligence to suggest ways to optimize your content for search engines. It focuses on ensuring that SEO-related elements—like page titles, descriptions, image alt text, and headings—are properly labeled and aligned with best practices.
How to Access the AI SEO Tool
Using the tool is simple:
From your Squarespace dashboard, go to your Home Page Settings.
Select SEO from the options.
Click on Edit Website SEO Settings.
You’ll see a black button labeled "Improve with AI"—click it to begin the scan.
The tool will then analyze your website and present suggestions for optimizing key areas. These suggestions may include rewording titles, adding descriptions, or labeling images with more relevant text—all of which help improve your site’s ranking on search engines like Google.
Why This Matters
Good SEO isn’t just about keywords—it’s about making sure your content is accessible, clearly labeled, and aligned with what users are searching for. This new tool takes the guesswork out of that process and makes it easier for business owners and non-tech-savvy users to take control of their site’s performance.
For small businesses and nonprofits, this can be especially helpful. You don’t need to hire an SEO expert or dive into complicated platforms—Squarespace provides an easy, built-in solution that gives you an actionable starting point right from your dashboard.
Final Thoughts
If you haven’t tried this feature yet, it’s a great time to check it out. Even if your site is already live, running a quick scan with Squarespace’s AI tool can help you uncover opportunities for improvement and fine-tune your visibility online.
SEO is a long game, but tools like this—and the right strategies—make a real difference. And if you need help along the way, I’m here to support you in building a website that not only looks great but gets found.
May Web Design, LLC, creates affordable websites on the Squarespace platform that empower clients to confidently manage and update their own content. I love helping businesses and nonprofits boost customer engagement and strengthen their overall web presence with clean, effective design.
One of the most important parts of my process happens after the website is built: I take the time to walk clients through how to update and maintain their website, so they can keep things fresh and relevant moving forward.
A well-designed website is more than just a digital brochure—it’s a 24/7 welcome to your audience. It should highlight what your business or organization has accomplished, share your mission, and guide visitors through your content in a clear, friendly way.
If you're thinking about creating a website for your business or nonprofit, I'd love to chat! At May Web Design, LLC, I help clients get started with clean, easy-to-manage websites—sometimes all you need is a simple brochure-style site to make a big impact.
The best part? Your website can grow and evolve right alongside your business. Whether you're just getting started or ready to level up, I'm here to help you build something that works now and adapts as your needs change.
