The holiday season begins in November and runs through the end of December. Customers will be purchasing for many different holidays.

Last weekend I was asked to speak to a group about the benefits of a website and online forms. I had created a website for a local club in this organization. I tried to be general in sharing why this would benefit each club around the United States.

Making sure that your website and all social media have the same logo, colors and fonts is important. Make sure that your colors are exactly the same, so you don’t have to guess.

QR stands for Quick Response. A QR code is simply a barcode easily readable with a digital device. You use the camera app on your phone and this little QR code redirects to a website. For marketing purposes alone this is amazing. Why not put it on your business card and make flyers that contain less information but when someone scans your QR code they can be directed to your website and can explore from there.

Squarespace has added some easy shortcuts that can be added to you home menu and allows you to quickly click one time instead of multiple to go to another area.

Make sure your website is ready for next year by adding information to drive visitors to your site.

Squarespace has the tools to help you plan for sales and discounts in advance.

When you create a brand, you create an image for your small business or nonprofit organization. That brand is usually made of a logo, colors, and specific fonts. These items identify you to your clients or membership.

Building a website is a lot of work but once finished you feel wonderful. Singing from the rooftops wonderful. BUT don’t forget the domain. The domain is the www. address that you key into a search bar.

Cyber Monday is the e-commerce deep discount day following Thanksgiving weekend. Get your website ready for this e-commerce shopping day.

Sales are all part of business for your Online|Commerce website. Regular prices need to be altered to reflect the new sale price. In Squarespace the visitor will see the regular crossed out and a sale price added.

Once the visitor to your website has started the conversation and enabled their Call To Action it’s your turn to continue the conversation.

I was so happy to blog about the The Introduction of Squarespace Video Studio. I had so much fun creating videos and I thought I would share the first video for my business.

I am so excited about Squarespace’s introduction of Video Studio! Most importantly, it is FREE with your Squarespace website. You do not have to purchase this service individually. It’s amazing how fast it takes to produce a professional video.  

Normally when you add photos to a blog you add the images one by one. BUT there is a way to add many images at one time in Squarespace.

If you already have a website, you can add a section to an existing page or you can create a new page devoted to OpenTable reservations.

Adding your business or organization Instagram to your website.

The Announcement Bar and Promotional Pop-Up are simple ways to advertise, share important information, or welcome visitors to your website.

So, what is branding? It’s a name, term, symbols and/or color that identify your business to your customers.

By showing related items you are encouraging the visitor on your website to explore more options.