Start Planning Now for the Holiday Season 2024

The holiday season officially begins in November and continues on through the end of December. During this time, customers will be enthusiastically purchasing gifts and decorations for a variety of different holidays celebrated across the country.

• The day after Thanksgiving is called Black Friday and in-store deep discounts are offered at many stores that day. Normally, this is the start of the holiday shopping season.

• Small Business Saturday is the Saturday after Thanksgiving where customers like to shop local businesses.

• Cyber Monday has become the most popular e-commerce deep discount day for online shopping. This is the Monday following Thanksgiving weekend.

Make sure the holidays don’t sneak up on you unexpectedly. If you decide to take part in the various discounts and promotions that are commonly offered during this festive season, ensure that your website is fully ready and operational well in advance. It is important to advertise these enticing offers in advance, clearly letting customers know that there will be special sales for that day only or over a specific time period. You may want to inform your viewers about the types of discounts you plan to offer, or alternatively, you might consider keeping this information under wraps as a thrilling surprise that is revealed on your sale day.

** Make sure to mark your calendars for after the holidays so you can remove all discounts and any holiday images from the website and get ready or the new year!

What are some things you can do with your Squarespace website to prepare for the holidays or any sale?

1. Set up an announcement banner to let visitors know about your sale dates and times. The announcement bar is on the top of the website. Follow this link for directions: Squarespace Marketing Basics: Announcement Bar

2. Set up a Promotional Pop-Up to convey information to visitors about your sale. The Promotional Pop-Up can appear on any page of the website. Follow the link for the directions: Squarespace Marketing Basics: Promotional Pop-Up

3. Set up a discount code. This can include free shipping, percent off, and more. Follow the link for the directions: Squarespace Basics: Commerce|Online Shopping Discounts

4. Add sale prices to your website. Once the sale day and time arrives make sure to change prices on the inventory that will go on sale. Follow the link for the directions: Squarespace Commerce Basics: Sale Prices

5. Make sure your SEO is working for your website. Read the Squarespace article: SEO Tips to Boost Your Traffic During the Holiday Season. Great tips for anytime of the year.

6. Advertise. Make sure to let your social media friends and followers know bout your sale. Follow the link for the directions: Squarespace Marketing Basics: Tagging Physical Products on Instagram and Facebook

7. Add a button that visitors can click on right at the top of the landing page so they can be directed to the sale items in your store. Follow the link for the directions: Button Basics in Squarespace 7.1

Any sale throughout the entire year is an important and effective way to get your name and business in front of many potential customers. Make sure you utilize as many different ways as possible to let people know about your offerings and services. Good luck with your marketing efforts!

May Web Design, LLC refreshes and creates affordable, visually appealing websites that enable clients to take ownership of their online presence and easily update content themselves on a user-friendly Squarespace platform. I genuinely enjoy helping clients increase customer engagement with a well-designed website and significantly improve their overall web presence in the digital landscape. The most important part of my business is that once I have thoughtfully completed and reviewed the website with a client, I take the time to teach them how to update their website effectively so that they can keep it fresh, relevant, and engaging. A well-constructed website offers a 24/7 welcome to prospective members, showcasing what your business or organization has accomplished to date and what exciting plans you have for the future. If built correctly, it should warmly welcome people to the site and guide them around in a comfortable and intuitive manner, ensuring a positive user experience.

If you are interested in discussing the needs of a website for your business or nonprofit organization contact May Web Design, LLC. Starting out with a basic brochure website may be all that your business or organization needs. Your website should grow with you and change as needed.