Squarespace Marketing Basics: Tagging Physical Products on Instagram and Facebook
This is a real time saver! You can input physical products into your Squarespace Commerce website, import to Facebook and then tag to Instagram.
Visitors come to your website to look at your products but it’s nice to market on a platform they use often for new products or items visitors may like. Through Squarespace you can tag products or services on posts or stories in Instagram. This feature is only available for the Commerce Basic and Commerce Advanced plans.
FYI - Digital (secure links that can be downloaded), services, and gift cards are not supported using this function.
First you need to Setup three different platforms:
Squarespace
Facebook
Instagram
Once this is complete you can add products or services in your Squarespace website, import into a catalog on your Facebook Business Manager, and from there you can tag those products or services in your Instagram posts and stories.
Make sure you have the following already set up to begin:
Sell physical products on your Squarespace website with either a Commerce Basic or Commerce Advanced pricing plan.
Verify through Facebook that products follow the Business Commerce Policy on Facebook.
Verify through Instagram that products follow the Commerce Eligibility Requirements.
Have a Facebook Page connected to your Facebook Business Manager and Instagram Business Account.
Follow Facebook’s guide to Create a Catalog in your Facebook Business Manager catalog.
Information that is exported from Squarespace:
A unique ID.
The title of the product.
The primary description given to the product.
The lowest price. Ranges are not supported so they lowest price is applied.
Instagram will have to go through an approval process once all information has been linked and physical products are imported to Facebook. This is not controlled by Facebook and could take many days. Once approved you will receive notification and see a Shopping option available on your Instagram account.
Tagging Products on Instagram
Once approved there will be an option to tag products.
Instagram Button
On your product tag in Instagram, visitors can click the View on Website button. You can choose where the button directs the visitor. They can either open the product in the details page or the checkout page ready for purchase.
Home Menu > Marketing > Products on Instagram
Select either Product Details Page or Checkout Page under Tag Link Destination.
By linking your Squarespace Commerce and Instagram accounts to Facebook, you can quickly market physical products to people on social media platforms bringing them to your website. Having to post information across media platforms is made simple and easy through Squarespace. Give it a try and save yourself some time. Good luck!
