How do I get started with a Small Business website in 2021?

Will your business be ready as the world opens again?

Last year was a very l-o-n-g year. In 2020 many businesses went through various changes and continue to change. It may be time to recreate an old website or start fresh. Squarespace is a great platform to build your website since it is so easy to make changes and updates that are needed now more than ever. Some businesses need a brochure website where they can highlight their business and tell current clients and prospective clients what they do. Other small businesses need to also build a website to sell goods or services. Squarespace has the tools to handle small business needs and with the right website designer you will have your website presence in place.  

Finding the right person to meet the needs of your business is especially important. You will want to start off by having a conversation with the designer and find out about how their website design business works. Make sure to talk about pricing and timeframes.  

·       Does the designer hear what I am saying?  

·       Will the website designer teach me how to make changes to my website?  

·       What fees, if any, will be paid to the designer monthly/yearly? 

·       Is this the timeframe I am looking for?  

 Your business website should be working 24/7.  

·       Build a homepage to welcome clients and potential clients. 

·       Include pictures of what your business does or what your business sells. 

·       Build a contact list for newsletters. 

·       Link to your social media sites. 

·       Include ecommerce to sell online. 

One of the biggest hurdles I have experienced with small businesses and nonprofits is that a website and the yearly maintenance fees are too expensive. I have created my own web design company that focuses on refreshing existing websites and creating new websites for clients to take ownership of and update themselves on a Squarespace platform. The most important part of my company is that when I hand over the website, I teach you how to make your own updates. As I work with non-profit organizations and small businesses, I have realized that most do not have a website or an up-to-date website where they can direct people. A website offers a 24/7 welcome to prospective members, showing them what your business or organization has accomplished and what you plan to do. If built correctly it should welcome people to the site and show them around in a comfortable way.