How do I get started with a website for a Nonprofit Organization in 2021?

Is your organization ready for when the world opens again?

It has been a long 2020 and as the world begins to slowly open back up its time to create and renew nonprofit organization websites. Many nonprofit organizations only use Facebook to advertise upcoming events. That is great for getting the word out about upcoming events but do not forget to highlight the good that you have done in your area.  

Unfortunately, most nonprofit organizations are so busy with their cause that they do not highlight the good that they have done through past events throughout the community. The Oxford Dictionaries definition of a volunteer is “a person who freely offers to take part in an enterprise or undertake a task.” In plain English, the volunteers are giving their time for free so the funds of the organization can serve the cause of the organization. Many times, these people are spread thin. 

A website is a wonderful place to keep current and past information: 

·       Showcase the good that is done in the community. 

·       Push information to social media.  

·       Collect names for a mailing list. 

·       Add a Donate button for your cause. 

Creating a website lets your nonprofit organization welcome people to your organization 24/7.  

·       Build a homepage to welcome current and potential members. 

·       Include pictures of your cause and events. 

·       Build a contact list for newsletters. 

·       Link to your social media sites. 

One of the biggest hurdles I have experienced with nonprofit organizations is that a website and the yearly maintenance are too expensive. As a nonprofit, your money needs to go to the cause you support. I have created my own web design company that focuses on refreshing existing websites and creating new websites for clients to take ownership of and update themselves on a Squarespace platform. The most important part of my business is that when I hand over the website, I teach you how to make your own updates. This means the club can make simple updates themselves and keep their website fresh and new. As I work with non-profit organizations, I have realized that most do not have a website or an up-to-date website where they can direct members or potential members. A website offers a 24/7 warm welcome, showing visitors what your club has accomplished and what you plan to do in the future.