When a visitor makes the effort to come to your website you will be honored. They are there for a reason and they want to easily find what they are looking for. Make sure your website is easy to navigate so that the visitor can find what they need. Now that they are on your website is there anything you can offer them? Do you have a sale, a big event, or something special? Is there a change in your business for the short term or the long term?

There are two quick ways to bring attention for your clients:

1. Promotional Pop-Up

2. Announcement Bar

Both are useful tools that you can use to bring attention for something that would possibly be of interest to your visitor.

Promotional Pop-Up

This is a premium feature available to Business and Commerce plans. Click here to learn about pricing plans. Squarespace Basics: Selecting a Pricing Plan if you need to upgrade for this tool.

Look at a past blog I wrote about how to set up a Promotional Pop-Up, Squarespace Marketing Basics: Promotional Pop-Up

There are so many ways to use these Pop-Up advertisements:

• have visitor join a mailing list.

• advertise a sale.

• have visitor verify age.

• share a new product or a blog post.

A Promotional Pop-Up is a great way to highlight essential information to share on your website. You can even customize when the Pop-Up will appear. It does not have to appear as soon as the visitor opens the website. It could be timed on a scroll or even on a page. The Promotional Pop-Up will appear on mobile and desktop devices.

You can style the Promotional Pop-Up to showcase your business branding and even control when and how often unique visitors see the Pop-Up. Promotional Pop-Ups are a fantastic way to highlight essential information for you to share with visitors to your website.

Announcement Bar

Look at a past blog I wrote about how to set up an Announcement Bar, Squarespace Marketing Basics: Announcement Bar.

There are so many ways to use an Announcement Bar:

• Welcome a visitor to your website.

• Share changes in your business or organization.

• Advertise or promote a sale.

• Have visitor click through to a special page.

• Include any important news that you want to highlight.

The announcement bar does not pop up, it is displayed along the top of every page. If you are a visitor and do not want to see the announcement bar any longer you can X out of it in the upper right hand corner. The announcement bar will appear on mobile and desktop websites. Good news - all pricing plans can use the announcement bar.

Think about the visitor to your website and what they would be interested in. Do you want a pop-up or maybe something more subtle like an announcement bar? Try to imagine yourself as your idea visitor and how they would most likely prefer to see information presented to them. You can display both tools - you can have an Announcement Bar that appears on the top of each website page and a Promotional Pop-Up that comes up when, where, and how often you want.

You can change your message daily, even hourly if you like. It’s nice to know that as your business changes and when unexpected things happen you can alert your visitor to that information.

Squarespace makes marketing your information look professional but is so easy to use and update to continually keep your website fresh and new. The Announcement Bar and Promotional Pop-Up are simple ways to advertise, share important information, or welcome visitors to your website. A website offers a 24/7 welcome to current clients and prospective clients so make sure to keep information vibrant and fresh. Let me know what you think and if you have tried either marketing tool. Good luck!